Sansa mp3 players on the road

Launched on 3 December, the three-week Sansa Experience tour will visit 12 major cities and shopping centres across the UK and France in the pre-Christmas period. The two-pronged campaign - involving both outdoor and indoor activity - aims to raise brand awareness by encouraging consumers to get hands-on with three of SanDisk’s leading sansa MP3 players models.

Products being showcased include the eagerly anticipated Sansa View MP3 and video player - only just released to the UK market - as well as the tiny Sansa Clip model and the Sansa e200 series.

Outdoor activity is being led by a striking mobile exhibition unit that is touring major cities including Manchester, Birmingham, Paris, Lille, Lyon and Bordeaux.

The 9m unit features listening booths where consumers can try out the sansa MP3 players, a giant light wall and a plasma screen showing product videos.