Vitasoy recorded healthy sales growth for 1h fy2007/2008

by uusjio | November 27, 2007 at 03:12 am
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The number of new products launched during the interim period was more than double the number of new products launched during the entire previous financial year. New Vitasoy products include VITASOY SAN SUI Tofu, VITASOY Jasmine Soya Bean Milk, reformulated VITASOY Chocolate Soya Bean Milk, VITA Double Chocolate Milk and VITA Less Sweet Lemon Tea. In addition, very hot weather during this year's summer months in Hong Kong stimulated healthy growth in all business segments, especially the on-the-go market. The water business also showed satisfactory sales growth, which was a result of effective selling strategy and market consolidation.

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