Website launched about POPAI DS reference guide
This digital signage survey differs in four ways from the myriad of other research reports:
(1) Global survey with an integrated method and approach
(2) Qualitative research of all stakeholder groups around digital media
(3) Vendor and lobby-independent
(4) Resulting in a 500++ page reference book about Digital Signage Participants in the online survey and personal in-depth interviews are representatives from industry, retailers, market, media and providers.