Website launched about POPAI DS reference guide

This digital signage survey differs in four ways from the myriad of other research reports:

(1) Global survey with an integrated method and approach

(2) Qualitative research of all stakeholder groups around digital media

(3) Vendor and lobby-independent

(4) Resulting in a 500++ page reference book about Digital Signage Participants in the online survey and personal in-depth interviews are representatives from industry, retailers, market, media and providers.