Real Estate as 'Yuppie Pornography'...and Poetic Ads

Why are Real Estate Classifieds most often practical to the point of being bland and indistinguishable from others when choosing a home is as much if not more a decision of the heart than reason.
Akiko Busch shares her findings on the topic in 'Desperately seeking domestic bliss'.
Her piece led me to 'Sex and Real Estate'(Anchor Books) by Harvard University professor Marjorie Garber.