The Real Face of White Involvement in Africa..., racism,
Editor's note: This ad goes far in providing clarity as it concerns African Diasporic doubts about the current and sudden interest in Africa by White colonialist culture. European celebrities are making a big point of adopting African orphans and development projects on the continent are earning prime-time mainstream media attention after decades of apathetic disdain for Africa and its children. It's not as if genocide, starvation and colonialist-inspired civil war has only just begun, only the willingness of the White western mind has decided to look at a land mass still seen in the European sub-conscious as the "Dark Continent".
And now this. As anyone who has seen the excellent docu-drama, "Otomo" can tell you, the Teutons are not particularly innocent when it comes to anti-African bias. This is a broad generalisation and it is not based in whole or in part on their fascist past. Germany has also had a history of colonialism in africa begining with the German East Africa including the German presence in North Africa during World War Two. In fact, this history is the basis behind the quietly acknowledged ties between White supremacist neo-Nazi organisations and extremist Islamic terrorism, a union that should not by logic exist yet thrives to this day.
So no, this is no surprise. Anti-African racism has enjoyed an upswing in the United States, so why should it surprise anyone that Europe and Germany in particular, a nation that looks to the United States for entertainment and pop culture would not follow suit?
Welcome to the real face of White interest in Africa. - The Angryindian
Besides claiming that every single person in "Africa" isn't educated, and doing so in an extremely patronising way, it is also disturbing that this organisation thinks blackfacing kids with mud (!) equals "relating to african children". Also, the kids' statements ignore the existance of millions of african academics and regular people and one again reduces a whole continent to a village of muddy uneducated uncivilized people who need to be educated (probably by any random westerner). This a really sad regression.
Bottom lines of this campaign are: Black = mud = African = uneducated. White = educated. We feel this campaign might do just as much harm as it does any good. You don't collect money for helping people by humiliating and trivilaizing them first. Unfortunatley, if it was clear to the average German that this is wrong, UNICEF and the advertising agency wouldn't come out with such a campaign.