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Religious Right Losing Market Power - Homophobia's a Money Loser
Wisco | July 16, 2006 at 07:49 amby
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Dang, looks like no one hates gays near enough anymore! Other sponsors [of the Gay Games] include ESPN, QTG (which makes Quaker Oats), Tropicana, Gatorade, American Airlines, Pepsi, New York Times, Glaxo, Viacom, Sirius Satellite, and Disney. "Even before any weights are lifted, laps swum or races run, the Gay Games VII is looking like a big winner," says MarketWatch, "With more than $10 million worth of sponsorships already in hand -- and the possibility of a few million more to come -- this year's version of the alternative quadrennial sports competition is already the all-time money champion for any gay event in history."
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