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According to new research by The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number and 94.3 percent access the Internet during an average month. From 2004 to 2005 the percent of affluent working women making five or more purchases on the Internet increased from 54.1 percent to 56.6 percent. The percent making 12 or more purchases in the same years increased from 30.0 percent to 32.2.
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