Seth Goldstien at ETech: Attention Broker

Seth Goldstein is talking about Root Markets: Applications for the New Attention Economy. Root is an attention exchange. Is attention about money or time? Seth jokes that he’s from New York and so he focuses on the money aspect of attention, leaving the time aspect to folks from San Francisco.

...Web services have enabled to recording of attention data in real time. Root is an open exchange for attention. He defines “PPA” as the promise to pay attention. Putting something on a calendar is an example of a PPA. PPAs form attention bonds. When you promise to attend an event, like your son’s soccer game, you are creating an attention bond. Failing to deliver impacts your reputation.