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Sirius Satellite Radio to Provide Unprecedented NASCAR Driver-to-Pit Crew Race Coverage in 2007
NEW YORK - November 29, 2006 - SIRIUS Satellite Radio announced today that it will present unprecedented live radio coverage of NASCAR races starting in 2007, making listeners feel like they are on top of their favorite team's pit box on race day.In addition to the live race broadcast, SIRIUS will take fans into the cars and pits by devoting up to 10 additional "Team Talk" channels that will carry the driver-to-crew communications of up to 10 different race teams during NASCAR NEXTEL Cup Series races. SIRIUS will combine the race broadcast with the driver-to-crew chatter on these channels, allowing fans to follow the overall race call and the in-car audio of a driver on a single channel throughout the race. The channels will feature top drivers based on the NASCAR NEXTEL Cup Series standings. The lineup of drivers and their channel assignments will be available at www.sirius.com/nascar prior to each race.
Listeners will hear drivers and crew chiefs schedule pit stops and discuss strategy over audio of the overall race broadcast. When the team members are not on the radio the audio of the live race broadcast will come up allowing listeners to follow the entire race uninterrupted.
"SIRIUS will provide NASCAR fans with a true insider?s experience on race day, taking them inside the helmets of the drivers and making them feel like a member of the pit crew," said Scott Greenstein, SIRIUS President, Entertainment and Sports. "By layering the driver chatter over the race broadcast and alternating between the two, we'll provide a way to follow the race like never before. Fans can stay on a single channel for the entire race and get inside the car while being able through their SIRIUS radio to follow all the action on the track."



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