Social Networks and the 1% Rule

The Guardian Unlimited asks "What is this 1% rule?" "It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it."

Bradley Horowitz, VP of technology and development at Yahoo, wrote about this back in February calling it "Creators, Synthesizers, and Consumers" Bradley said;

# 1% of the user population might start a group (or a thread within a group)

# 10% of the user population might participate actively, and actually author content whether starting a thread or responding to a thread-in-progress

# 100% of the user population benefits from the activities of the above groups (lurkers)