Sony Announcement of SIXAXIS Emmy Win May Be in Error

Sony was very quick to announce to the world when it won an Emmy award from the National Academy of Television Arts & Sciences… or so it had thought.

Australian blog Hydrapinion tracked down a couple representatives from the NATAS to get an explanation of the award. The blogger was first told that the SIXAXIS had indeed won the award, and it was based on a panel, not from a submission by Sony itself.

While the information about the panel may be the true, the SIXAXIS part may not be. A follow-up from another NATAS representative had this to say:

“I understand you had contacted Cheryl Daly, Director of Communications at NATAS to confirm if Sony won for their PS3 controller. This is incorrect, Sony won for their dual shock analog controller. The award is from the Video Game Technology Group. It was nominated by our internal group and considered along with the Nintendo D-Pad both of which were considered Emmy worthy for the development of the generation of controllers that followed the classic joysticks.

I would like to confirm that Sony did not win for their PS3 controller, they won for their Dual Shock Analog controller.”