1.18.09: Brace Yourself for LeBron James' New Ad Campaign
1.18.09. No, those numbers aren't the numbers from the TV show Lost. They're part of LeBron James' new ad campaign, and according to the ad, you better "brace yourself."
The details of the 1.18.09 campaign remain a mystery. Technically, we don't even know what the numbers mean, although it's safe to assume that they stand for 1/18/09 or Jan. 18 2009.
Thus far, all we've seen is an ad featuring LeBron at a podium addressing the media.
"After talking with my friends and family I've decided to go with my first love," says James.
The ad ends with the message: 1.18.09 Brace Yourself.
Just what any of this means is anyone's guess. The commercial is poking fun at all the rumors about LeBron's future when he becomes a free agent in 2010. Rumors have swirled for months that James has dreamed of playing in New York City (he is a die-hard Yankees fan). Both the New York Knicks and nearby New Jersey Nets--co-owned by good friend Jay-Z--might make James an offer.
But what is the ad really about? Perhaps LBJ will be unveiling something big on the 18th. Some have suggested he might release a new rap single. Others have suggested that the campaign will focus on James playing another sport like baseball or football. Having James playing football would certainly make for a perfect Super Bowl ad, wouldn't it?
Of course, what the 1.18.09 ad is really about is selling product, not to mention LeBron himself. Leave it to LeBron to create buzz with a campaign that is nothing more than a commercial for an upcoming commercial.