Sports

AshleyMadison.com Denied Ad in Super Bowl Program

by Jon Azpiri | January 15, 2009 at 02:55 pm

7046 views | 0 Recommendations | 8 comments

AshleyMadison.com, a website that helps married people connect for extra-marital affairs, has been disallowed from having an ad in the official Super Bowl program.

The company that produces the Super Bowl game program originally accepted to run a print ad, but backed away from the deal once they realized what the website was about. The rejected ad, which can be viewed here, features a picture of a scantily-clad woman holding a football along with a tagline that reads, "Who are you doing after the game?"

The Canadian website, whose slogan is "Life is short, have an affair", was told their ads could not appear in the game programs for the Super Bowl or any NFL team.

The CEO of AshleyMadison.com is outraged about the whole thing.

"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and clearly have in the magazine," Biderman said. "That's a product that literally kills tens of thousands of people each year. So if the NFL is worried about legislating behavior and regulating what their audience should be exposed to then it should start with a ban on all alcohol advertising and products being sold, not AshleyMadison.com."

In a related incident, the NCAA decided to pull a full-page ad for Hooters from the program for the Final Four basketball tournament.

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Bill Dean (not verified)

at 14:03 on January 17th, 2009

AshleyMadison is probably getting more attention by having their ad request turned down than if it had actually been run in the program. Before now I had never heard about any controversy surrounding a printed ad in any of the previous XLVII super bowl programs. Sounds like a win-win situation for AshleyMadison and the NFL!

Ricardo diver (not verified)

at 16:56 on January 20th, 2009

We hit yet another moral low in our society! I am pretty mainstream, but this is ridiculous. You don't know how much cheating hurts until it happens to your marriage...

R D (not verified)

at 12:46 on January 28th, 2009

I so totally agree. Promoting a site to aid people who want to cheat on their spouses is an all time new low. It's a shame that a business like this even has a single client but seeing how sex is such a driving force in the lives of humans it does not surprise me.

shaun263 (not verified)

at 16:47 on January 29th, 2009

Sites like these should be illegalized. These sites are just more examples of how much people are scumbgs.

kjsmith127 (not verified)

at 06:35 on January 30th, 2009

I heard about this on the radio on the way to work today...I really do not understand this. Americans will pass an amendment to ban gay marriage, which is about love, and in the same beat go on to this cheap website to commit adultery. Where are values these Americans claim to use against gay marriage?

ninakr (not verified)

at 09:55 on February 1st, 2009

I wish I could WRITE across these very billboards

LIFE IS TOO SHORT

LOVE YOUR SPOUSE

concerned with the state of society (not verified)

at 22:33 on February 4th, 2009

I was floored when I saw their commercial on youtube.com and even more disgusted when I visited their website. It truly is sad that someone decided that their was a need to connect people who are willing disgrace their vows and ruin the lives of their entire family. I feel bad for people who have reached a point in their life that they decided to cheat on their spouse, but I feel worse for the people who are trying to help this occur.