AshleyMadison.com Denied Ad in Super Bowl Program
AshleyMadison.com, a website that helps married people connect for extra-marital affairs, has been disallowed from having an ad in the official Super Bowl program.
The company that produces the Super Bowl game program originally accepted to run a print ad, but backed away from the deal once they realized what the website was about. The rejected ad, which can be viewed here, features a picture of a scantily-clad woman holding a football along with a tagline that reads, "Who are you doing after the game?"
The Canadian website, whose slogan is "Life is short, have an affair", was told their ads could not appear in the game programs for the Super Bowl or any NFL team.
The CEO of AshleyMadison.com is outraged about the whole thing.
"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and clearly have in the magazine," Biderman said. "That's a product that literally kills tens of thousands of people each year. So if the NFL is worried about legislating behavior and regulating what their audience should be exposed to then it should start with a ban on all alcohol advertising and products being sold, not AshleyMadison.com."
In a related incident, the NCAA decided to pull a full-page ad for Hooters from the program for the Final Four basketball tournament.