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Broadcasters free to go live during Olympics
The International Olympic Committee has confirmed today that broadcasters will be allowed to report and broadcast during the Olympic games via satellite. Initially the Beijing organizing committee was reluctant to issue licenses that would allow live broadcasting, but after today's meeting they resolved the conflict with large broadcasting companies.
Broadcasters will be able to transmit live by satellite from around Beijing and Tiananmen Square during next month's Olympics, the International Olympic Committee (IOC) said on Wednesday.
Broadcasters, some of which pay billions of dollars for Olympic rights, had complained that China had not been forthcoming with licenses to allow live transmissions during the August 8-24 Games and had tied up other processes with red tape.
Rights-holding broadcasters, which include NBC and the European Broadcasting Union (EBU), met with Beijing organizing committee (BOCOG) officials on Wednesday to try and resolve the issues.
BOCOG said both rights-holders and non-rights-holders would be given licenses and frequencies to transmit live from around Beijing and the other five Olympic co-host cities, according to the IOC.
"We welcome the confirmations given today by BOCOG to broadcasters that they will be able to report and broadcast via satellite from around the city," said International Olympic Committee (IOC)'s communications director Giselle Davis.
Sites that are classified as cultural relics, such as the Great Wall and Forbidden City, will still require permission while live transmissions from Tiananmen Square will be restricted to rights holders and only be allowed at certain times of day.
Non-rights holders will, however, be able to pre-record programs and interviews from Tiananmen, the site of the bloody crackdown on the 1989 democracy movement.
"Particularly pleasing is the fact that all broadcasts -- both rights holders and non-rights holders -- will be able to record interviews, reports and packages unrestricted from Tiananmen Square," Davis added.
Live transmissions from positions on Tiananmen Square will be allowed from 6 to 10 a.m. and 9 to 11 p.m.
"Whilst we understand there may be frustrations on the part of some broadcasters that they cannot transmit live around the clock from Tiananmen Square, we recognize that this iconic location is much in demand ... and that consequently, some time constraints for live access were needed to be given by the Chinese hosts," Davis added.
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July 9, 2008 at 09:28 am by michelle.sundvick, 348 views, 2 comments
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Comments (2)
at 09:37 on July 9th, 2008
I suppose this is good news, although, broadcasters are not exactly being given total and transparent access, given that "live transmissions from Tiananmen Square will be restricted to rights holders and only be allowed at certain times of day". And I'm sure that those "certain times of day" will be carefully prearranged to be as serene, vacant, and void of conflict as possible.
at 10:42 on July 9th, 2008
Whaddaya expect? This is Communist China!