Burton Snowboards' Love Model Featuring Playboy Pics Spark Anger
Burton Snowboards is facing vocal opposition in response to its line of Love snowboards, which feature pictures of vintage Playboy models. As previously reported on NowPublic, the company has angered many locals in its hometown of Burlington, Vermont, a town known for its laidback, progressive attitude.
In October, more than 100 people protested outside Burton Snowboards headquarters, urging others to boycott the company's products.
Several local ski resorts have banned their employees from riding on the Burton Love snowboards. Even the local Girl Scouts are getting involved.
Carmel Quinn, who directs the Girl Scout Council of Vermont teen program, said she is talking to the group's teenage members about bringing the issue to lawmakers when the Vermont legislative session resumes this month.
That's something Girl Scout Brittany Wieland, 16, said she plans to do after she receives her internship assignment, which will pair her with one of the state's female legislators.
"I'd like them to make a law or something for the resorts to have a section of time, once or twice a week, where kids under 18 can't ski but people with those boards can, so you don't have to worry about the kids seeing the boards," Wieland said. "Snowboarding and skiing are supposed to be a family thing, not 'Hey, look at the naked person on my snowboard.' "
While Burton executives claim they are unhappy by what they feel is unfair criticism, they certainly don't mind all the attention that the protests have created.
The outcry hasn't made a dent in sales of the new lines, Burton cofounder Jake Carpenter told the Burlington newspaper Seven Days in November. The Playboy line, called Love, and a second line called Primo, which depicts mutilated hands, have "completely oversold by virtue of this exposure," he said.
It appears that Burton will be shying away from nudity, at least for a while. Burton's new edition of the Love snowboard will feature no nudity at all. You can check out a preview of the 2010 Love snowboards here.