Derrick Rose's New Nickname "RUN-DRC" Fits the Soon to be MVP

 Derrick Rose the superstar point guard of the Chicago Bulls is known by most opposing players and fans as D-Rose. The D-Rose nickname has been given a little more of a hip-hop twist by the NBHHCM (National Basketball & Hip-Hop Culture Month) Foundation. 

"The new nickname RUN-DRC fits Derrick Rose like one of his signature pair of Adidas sneakers," "D-R is a bigger, stronger, and more explosive version of Allen Iverson in his prime" says, Derrick E. Vaughan of the NBHHCM Foundation.

The nickname pays homage to the pioneering rap group RUN-DMC, NBHHCM 2K11, and to the apparel and footwear company Adidas who Rose has an exclusive endorsement deal with.

June has been observed as NBHHCM (National Basketball & Hip-Hop Culture Month) since 2009.

Derrick is the most explosive player in the game with ball in his hands, he "Runs" the floor like a deer (RUN). The DRC is an acronym that means "D-Rose of Chicago." Rose was born in Chicago and is the star of his hometown Chicago Bulls.

The Chicago Bulls and RUN-DMC are both branded with the red, black, and white colors.

Derrick shares a birthday (October 4) with hip-hop mogul Russell Simmons who is the older brother of RUN-DMC member Joseph "RUN" Simmons.  

Russell is the co-founder of Def Jam Recordings the most successful hip-hop label in the industry. Def Jam was founded in 1984 the same year RUN-DMC released their debut album RUN-D.M.C.

RUN-DMC recorded one of their most popular songs 25-years ago in 1986 with the smash hit "My Adidas" from the album Raising Hell. The song paid tribute to the Adidas superstar shell-toed sneakers that the group made fashion statements with within the hoops and hip-hop culture. Adidas signed RUN-DMC in 1986 to a multi-million dollar endorsement deal following the popularity of the song.

This past Easter Sunday marked 44-days until the NBA celebrates its 65th Anniversary (6-6-46 to 6-6-11). President Barack Obama who is a fan of Rose and the Chicago Bulls is our 44th US President. Jerry West the player who is the silhouette image of the NBA wore the number 44.

Will Derrick Rose make a RUN to a title with the Bulls. Will the DRC (D-Rose of Chicago) capture the hearts of the Windy City like a guy who wore the #23, but did it in Nikes, or will he be holding the gold trophy in his hands in mid-June as an NBA Champion, and say I did it wearing "My Adidas."