"DUNKARIZED" is a Slam Dunk for the Sneaker Companies
February 7, 2012- The basketball sneaker companies are always looking for the next new wave or basketball prodigy to endorse it's brand.
In 1984 Michael Jordan came along and took Nike to another level and made the Beaverton, Oregon company the most powerful brand in sports.
Jordan and his "Jumpman" symbol have become one of the Top 10 most recognized brand symbols in the world today.
His "Airness" was able to cash-in because he had great basketball fundamentals, but more importantly he was able to drop-your-jaw with highlight reel dunks that made SportsCenter and eventually a poster on a kids wall or in a magazine.
Shaq and Allen Iverson made Reebok the brand of choice during the 1990's. LeBron, D-Wade, Carmelo, Kevin Durant, and Kobe are superstar endorsers for Nike today.
"Posterized" is a term that has used by most of the media when describing a highlight dunk of one player dunking on another.
The moment is frozen in history and can be seen or played over again 15-20 years down the line for the next generation to become in awe of.
Dr. J came into the NBA from ABA in 1976 when the two leagues merged. During his first NBA Finals in 1977 when his Philadelphia 76ers played Bill Walton and the Portland Trail Blazers it was Doc who made the highlight reels when he soared over Walton for a memorable "Posterized" moment. Dr. J was the first and is the Ambassador of the highlight-reel-dunk.
The new term "DUNKARIZED" is the evolution of the term Dunkadelic that was created 15-years ago in 1997.
"DUNKARIZED" as the ability to capture the moment of the highlight and brand it.
For the right shoe company it's only a matter of time when you will see "DUNKARIZED" on posters and sneakers of your favorite star players who will have their highlight reel moments "DUNKARIZED" for the next generation.