FedEx Must Be Giddy After Big Brown’s Loss

by BMCWrites | June 9, 2008 at 02:58 pm | 80 views | add comment

The marketing folks at FedEx have to be excited over the outcome of this weekend’s big race at Belmont Park. After all, Big Brown — the horse bearing the name of their chief rival, UPS — finished last after being picked by many to be a shoe-in to win horse racing’s Triple Crown. Shown above is a spoof ad by Darren Rovell, dubbed by CNBC FedEx’s “Big Brown Dream Advertisement.”

Hat tip: AdRants

-- Bob McCarty Writes


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June 9, 2008 at 02:58 pm by BMCWrites, 80 views, add comment

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