Film Chronicling Anti-Olympic Movement Seeks Social Media Support

by mtippett | July 25, 2010 at 07:50 pm

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The people behind the film, With Glowing Hearts have shot a film that chronicles some of the voices that opposed the Vancouver 2010 Olympics and used social media to get their message out.

The movie follows 4 different people living and working in Vancouver whose lives have been changed by the power of social media and the Internet. The four stories come together and move apart as the subjects live and work in Vancouver’s Downtown Eastside during the lead up to The Games.

According to the the filmmakers, they are still short $10,000 (CDN) needed to complete the film. To fund the completion of the film the producers are launching The Toonie and Tweet Torch Relay, an online fundraising campaign combined with a unique real world event; flash mob human curling.

“This is a film that was made for, about and by communities who use social media networks, platforms and principles to affect social change,” says Producer Jon Ornoy. “It’s a natural extension to reach out to those audiences in the final push. Like the people in our film we are using technology and social networks instead of relying on traditional means to get our story told.”

To drum up support for the film, the producers have set up a website to process micro-donations by PayPal or credit card. With a minimum contribution of $2, participants can have their name publishedas producers in a word cloud that will appear in the film’s credit roll. Increasing your contribution will increase the size of your name in the cloud.

“Our idea comes from a time when people would pass around a hat to support artists they enjoy and communities they believe in,” says Ornoy. “In our case, the contributions support social media for social change. And like the stories and movement our film covers, we hope this campaign inspires audiences to move beyond spectators and become participants.”