FINALLY, AN END TO INADEQUACIES IN THE SECONDARY TICKET MARKET

Ticket buyers and sellers nationwide finally have a way to directly communicate without middleman involvement. LiveStub.com offers a new way for buyers and sellers to interact, free of charge, until minutes before the event.
The shortcomings of popular auction-style or traditional secondary ticket brokering services are being remedied by LiveStub.com. As opposed to waiting for bidding to close or pre-mailing tickets to a middleman that requires time and costs both buyer and seller money, LiveStub.com introduces immediate fee-free direct communication between buyers and sellers. The Web site has no surcharges for individual posted tickets. An additional inventory of tickets will be available on the site as "Buy Now," which are available via a major independent ticket brokerage service that has its own policies.
"For years, the industry has created roadblocks for fans in order to continue to make money," said Michael Hershfield, co-founder and CEO. "LiveStub.com ushers in an end to a business model that is ridiculously unfair to fans. LiveStub.com will serve as the conduit, introducing buyer and seller without creating obstacles that waste time and money."
By utilizing cutting edge Internet protocol (IP) recognition and mapping technologies, buyers and sellers are paired up based on geographic proximity that can be as exact as to the cross street. Included are technologies that allow for a new innovation in ticketing, last-minute ticket purchases. LiveStub.com employs an instant text messaging capability that sends a text message to the seller's mobile device, which establishes immediate communication to allow for same day pre-event transactions.
"We founded this site to streamline 'last-minute ticket' purchases. If you go to the venue, undoubtedly you will be forced to pay inflated fees for tickets that can not be verified as legitimate," commented Hershfield. "LiveStub.com's instant text messaging capability empowers the fan by connecting buyer and seller to communicate and work out terms that are mutually agreeable prior to meeting. This site was created to provide a way for buyer and seller to connect free of hassle and charge."
Hershfield, a lawyer from Toronto, has a lot in common with fans because he is one. His love for entertainment and a genuine disgust towards the inadequacies of the secondary ticket market led him to create an alternative option for fans everywhere, LiveStub.com. All the planning and development for this venture was conducted without the primary players ever meeting face-to-face. Instead, they have relied on communicating by phone, via email and skyping, a testament to the extent technology can be relied upon in the business world today.
The concept for LiveStub.com came from the only source it could, a real fan experience. Last year, Hershfield found himself looking for tickets to a game two hours before the tip-off. He had no options to purchase tickets other than relenting to the high prices scalpers were charging outside the arena. Recognizing that current reputable sites could not deliver a ticket for a "last minute" buyer crystallized a consumer need that wasn't being addressed in the marketplace.
LiveStub.com provides fans the ability to purchase tickets efficiently, securely and in a timeframe that is unparalleled. LiveStub.com, co-founded by Michael Hershfield in 2007, is a new online ticket marketplace that emphasizes community by connecting buyers and sellers according to the conveniences of location and schedule. Unlike other popular sites that charge transaction fees to the buyer and seller, there are no markups on any ticket transaction for either party. LiveStub.com introduces sports fans, concertgoers and theater fans to sellers whether it is weeks or minutes before their choice event.