Lavazza partners with Rajasthan Royals for IPL 2011
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Global coffee house Lavazza, which operates 'Barista Lavazza' cafes in India , on Friday said it has partnered with Rajasthan Royals for the fourth edition of the IPL T20 cricket league that starts tonight.
"We are very excited to partner with the Rajasthan Royals team as their official coffee partner. A host of exciting promotions and activities to engage with our consumers are being planned at the Barista Lavazza cafes," Lavazza Director South Asia R Shivashankar said in a statement.
As part of the partnership, the company said it has lined up various promotional activities at the Barista Lavazza cafes.
Consumers will also get a chance to meet Rajasthan Royals players and get signed merchandises such as bats and balls and other Barista Lavazza vouchers, the company added.