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Mancrunch Gay Ad Banned From Super Bowl By CBS
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by Yuliya Talmazan | January 29, 2010 at 03:21 pm
1340 views | 13 Recommendations | 7 comments
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The controversial Mancrunch ad was banned from the Super Bowl by the CBS network. The 30-second ad for gay men dating site Mancrunch.com features two men making out while watching a football game on TV. It was submitted on January 18, but the approval was pending. The reasons cited by the CBS for the ban of the ad were low quality and company's credit history. The ad would cost Mancrunch.com $3 million to run during the Super Bowl.
At the same time, CBS approved a 'pro-life' ad featuring Florida Gators quarterback Tim Tebow advocating against abortions. The ad will air during the Super Bowl on February 7, 2010.
The creators of Mancrunch.com that brands itself as a place 'Where Many Many Many Men Come Out to Play, say the rejection of their ad by the CBS is an act of discrimination. Others think the ad was a publicity stunt for Mancrunch.com, as they knew ahead of time that the ad would be rejected due to the company's inability to pay.
"We're 100% serious," ManCrunch spokesperson Elissa Buchter said. "We have the money to pay for it.
Mancrunch is allegedly calling on same sex advocacy groups to petition CBS rejection.
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Yuliya Talmazan
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Most RecentMost Recommended Comments (7)
at 16:26 on January 29th, 2010
That sucks
at 17:23 on January 29th, 2010
eeeewww.......bad, bad pun. Very bad.
at 22:33 on January 31st, 2010
So, mancrunch.com had a traffic ranking of 2 million+ on Alexa on 1/29/2010. No investors in their right mind (at least since the dot-com bubble burst) would pour $40 million into a website in which 50 people visit per day (probably the website owners and friends). Hell, I own my own dating website which has a ranking of 900,000 (TruLuv.com) and I still don't have any investors! In this regard and judging by the quality of the ad (or lack thereof), the whole thing appears to be a bad, although successful, publicity stunt. Hmph.
at 08:36 on February 2nd, 2010
it shudnt even matter! thats showin discrimination no matter wat the circumstances are.! it was the banning a commecial because they think homosexuals are wrong! im all for gays even tho im not one. it shudnt bother anyone becuz first of all thats THEIR life and THEIR partner so it shudnt be any one elses business.
at 13:25 on February 2nd, 2010
It's a silly ad and homophobic as well (what's with the 3rd dude looking all scared and disturbed?). And lame production. Smells of publicity stunt to me. And I'd never heard of "ManCrunch" before (ewww...sounds like really hairy cereal), and now I have. Funny how that works. It's NOT descrimination -- it's rejecting a really stupid ad and probably a financial decision (you really think if the dudes had 3 million to pay, CBS would have said no??) anyway. And I AM gay, and still would have kicked it off the air.
at 13:25 on February 2nd, 2010
It's a silly ad and homophobic as well (what's with the 3rd dude looking all scared and disturbed?). And lame production. Smells of publicity stunt to me. And I'd never heard of "ManCrunch" before (ewww...sounds like really hairy cereal), and now I have. Funny how that works. It's NOT descrimination -- it's rejecting a really stupid ad and probably a financial decision (you really think if the dudes had 3 million to pay, CBS would have said no??) anyway. And I AM gay, and still would have kicked it off the air.
at 22:04 on February 4th, 2010
I completely agree. Had the advertisement been scripted/filmed well AND had they actually had $3 million to fork out (CNN reported that CBS "had difficulty verifying mancrunch.com's credit" [surprise, surprise]), I don't think there would have been a problem. CNN also reported that mancrunch.com stated investors recently poured $40 million into the website. If this was so, I would think that the website would have been doing at least some online advertising in the meantime. Having a traffic ranking of over 2 million indicates zero advertising. I guess as a small business owner, this just pisses me off personally. You try to start an honest business, pay for advertising and whatnot, and some bonehead comes along, and from what I see, lies about finances, submits an ad they know they can't pay for (fraud?) then manipulates the unwitting with cries of "discrimination." I call BS. By the way, this website (which no one has previously heard of) is now claiming to be "The #1 Gay Dating Website as seen on CNN and USA Today"