Microsoft Bing Sponsors LeBron James Website And ESPN TV Special

by NowPublic Staff | July 8, 2010 at 05:49 pm

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Microsoft Bing Scores Coup With Lebron Sponsorship
In this era of ubiquitous sponsorship it is something of a coup to see Microsoft's search engine Bing being the sponsor of the Lebron James website and to be one of the main sponsors of the the Lebron James ESPN special The Decision.

LeBron James ESPN, The Decision

Here is the the post on the Bing community forums

We are excited to be a part of LeBron’s important day and to be the official decision engine of the site LebronJames.comand one of the presenting sponsors of “The Decision” program.

Microsoft has a long-standing relationship with LeBron, including the launch of a website in 2007 – LeBron.msn.com, which was an inspirational, storybook-style Web site for kids and teens, that allowed people to explore his road to athletic achievement, his dedication to basketball and academics, his devotion to his team, friends and family, and his role as a community activist and people’s champion.

Sponsorship proceeds from the LeBron James, Bing sponsored site goes to the Boys and Girls Club of America.