NFL Pink Breast Cancer 2010: NFL Wears Pink Shoes, Gloves
For the second year in a row, NFL players will wear pink to honor Breast Cancer Awareness Month. Starting in Week 4 of the 2010 NFL season, 30 NFL teams will be hosting pregame and in-stadium initiatives to raise awareness about breast cancer. Many NFL players will be getting in on the act as the league has allowed players to wear pink accessories during games.
Several NFL players will wear pink shoes, tapes or other accessories to remind viewers that October is Breast Cancer Awareness Month. Players will wear a pink ribbon sticker on the back of their helmets.
Before the Bears-Giants game on Oct. 3, 2010, pop star Kelly Rowland will sing the national anthem accompanied by 125 breast cancer survivors who will form the shape of a ribbon at the 50-yard line. The team will also hand out thousands of pink glow necklaces to fans attending the game.
Licensed NFL merchandisers like Nike, Reebok, Adidas and Gatorade are also making pink gear and souvenirs for fans, with some of their proceeds going to breast cancer charities. You can find NFL pink hats and shirts at the NFL website.
The NFL pink breast cancer campaign was originally spearheaded by Carolina Panthers running back DeAngelo Williams. Williams had heard about the idea of NFL players wearing pink accessories and suggested that players wear pink cleats. The issue of breast cancer is a very personal one: his mother is a breast cancer survivor and three of his aunts died from the disease.
For more information, visit the NFL pink website.