NFL Pink For Breast Cancer Awareness: NFL's Pink Shoes & Gloves

Pink is a color not normally associated with the NFL, but Week 4 of the NFL will see a wave of pink to honor Breast Cancer Awareness Month. All 30 NFL teams will be hosting several pregame and in-stadium initiatives to raise awareness about breast cancer. Many NFL players will be getting in on the act as the league has allowed players to wear pink accessories during games.

Several NFL players will wear pink shoes, tapes or other accessories to remind viewers that October is Breast Cancer Awareness Month. Players will wear a pink ribbon sticker on the back of their helmets.

At least 100 players are expected to wear pink shoes during this weekend's games. Perhaps the most prominent players wearing pink is Cincinnati Bengals wide receiver Chad Ochocinco, who will wear pink shoes during Sunday's game against the Cleveland Browns.

Chad Ochocinco has been twittering non-stop about his pink shoes.

While Ochocinco has been the most vocal supporter of the NFL's pink football shoes, the campaign was spearheaded by Carolina Panthers running back DeAngelo Williams. Williams had heard about the idea of NFL players wearing pink accessories and suggested that players wear pink cleats. The issue of breast cancer is a very personal one: his mother is a breast cancer survivor and three of his aunts died from the disease.

Here is a photo of Chad Ochocinco's pink shoes.