Reebok Hockey Website Flooded by Fans Looking for Lost Logo

by Jon Azpiri | January 1, 2009 at 01:13 pm

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Reebok Hockey's Lost Logo Challenge, which took place during the NHL's Winter Classic, was a hit, perhaps too huge a hit as Reebok Hockey's website appeared to be down.

The contest asked fans watching this year's NHL Winter Classic between the Chicago Blackhawks and Detroit Red Wings to spot the one hockey player whose uniform did not feature a Reebok logo. Fans in the stands and at home were asked to enter their answer about the missing logo via text message, phone, or online. Winners would be randomly selected from all the correct answers. Winners will receive an all-expenses paid trip to the 2009 Stanley Cup Finals.

The contest seems to have been a victim of its own success as the website was down for part of the game.

The winners of the Lost Logo Challenge will be announced at www.reebokhockey.com on Jan. 2.