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Ronaldo Shorts: Footballer's Short Shorts a Global Fashion Crime
Brace yourself for "Ronaldo shorts" to come into style. So says a Reuters report that states that Cristiano Ronaldo's short shorts are becoming all the rage in Europe.
The paparazzi have caught the Real Madrid star wearing tight shorts during his recent Las Vegas vacation and the style may be catching on.
British department stores group Debenhams (DEB.L) said on Thursday sales of skimpy shorts leapt over 117 percent in the last week, after Ronaldo was photographed sporting his skin-tight style on holiday in the United States.
Of course, the sales increase may not mean much. The store reported a percentage increase rather than hard numbers. In theory, the store could have sold 12 bathing suits last week and then 26 this week and claim something close to a 117 percent increase.
But then there is this ominous quote from a Debenham's exec:
"We believe that demand for super tight shorts is about to become a worldwide phenomenon -- and the value of the market will dwarf the fee paid for the player by Real Madrid."
If the Ronaldo shorts catch on, then the Real Madrid star will undo the fashion influence of another great athlete: Michael Jordan. While MJ is best known as arguably the great basketball player of all time, he also had a lasting impact on the fashion world: he almost single-handedly changed how the world wears shorts.
When Jordan first came into the league in 1985, NBA players wore short basketball shorts. Jordan preferred to wear his shorts down to his knee. Pretty soon, the look spread to the mainstream as people tried to emulate the NBA star. For the last two decades, long shorts have become the norm (unless, of course, you work for Dov Charney).
It turns out that Air Jordan did the world a huge favor, good work that could be undone by the new "Ronaldo shorts." After all, it's easy to wear Ronaldo-style banana hammocks when you're an ultra-fit footballer who gets massaged all day while sitting poolside. But what about the rest of us who love to hide our flabby thighs behind the billowy legs of our Bermuda shorts?
Clearly, Ronaldo must be stoppped. He is the fashion version of Kim Jong-Il, a rogue force who refuses to listen to reason and will stop at nothing until he imposes his will on the rest of the world. I implore you, President Obama--a man who likes long shorts--to do something about this before a Ronaldo Shorts epidemic spreads across the globe.
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Jon Azpiri
Vancouver, Canada




Most RecentMost Recommended Comments (4)
at 14:50 on June 18th, 2009
Ewwww, these shorts are too short for anyone to wear except someone who spends half their day, every day, working out.
at 15:16 on June 18th, 2009
That guy is hot
at 12:49 on June 23rd, 2009
Hooray for Ronaldo! At last a return to sensible shorts for men and boys after the daft, scruffy, baggy-pants, droopy-drawers shorts(?) of the past decade - shorts that are old-fashioned; just like the ones that boys wore in Britain from the Twenties to the late Fifties when short, "continental" shorts at last took over (until, sadly, the fashion industry decided it needed schoolboys in long trousers to make more money).
To be practical, new shorter shorts may need to be a bit longer and not too tight for everyday comfort but as moving butt and thigh muscles make the most body-heat, shorter shorts must be cooler than these silly dingle-dangle, three-quarter things.
And what about those thighs? Do men and boys really want chicken-white thighs when the go on the beach or resonably brown ones? Men must look better like this. As for the "girly-legs" to males in short shorts - check out the sports field scene in Karate Kid (1) to see both boys and girls looking seriously cool in very short shorts! Bring it on!
JO
at 11:21 on August 5th, 2009
Go for it. I want shorts to get shorter both on the street and the beach. It is about time guys not be so phobic abour their thighs, especially at the beach. Baggy board shorts that go below the knee have got to go the way of the leisure suit. The flowery ones make men look like topless clowns. Their legs end up looking like popsicle sticks or tree trunks.
I understand men wanting to display a little modesty, but you guys are going too far. You look rather silly at the beach when you are wearing enough fabric to make window curtains. No one is saying you have to wear shortie shorts, but it would be nice if you didn't look like a walking caricature wearing a skirt with a seam up the middle.