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Start growing a mullet, the Camaro is out of retirement
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by Rob Peters | July 22, 2008 at 10:57 am
729 views | 2 Recommendations | 6 comments
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It's oddly timed considering the global fuel crisis, but GM has unveiled the 2010 Camaro after years of retirement.
Aside from the usual suspects--compensating middle-aged men, muscle car enthusiasts etc--I'm not sure who will buy these things. I've never understood why people insist on buying cars they'll never be able to fully utilize in normal driving conditions. It's a bit like gigantic body builders: unless you're lifting grand pianos every day, what could you possibly use all that muscle for? Throwing people?
Despite record-high gas prices and production and work force cuts, General Motors still has a soft spot for muscle cars.
GM's Chevrolet unveiled its 2010 Camaro Monday, bringing back to life the iconic sports car it retired in 2002.
GM says the new Camaro, which will be assembled in Oshawa, Ont., is expected to get roughly nine litres per 100 kilometres.
It will hit showrooms early next year.
General Motors Corp. believes there is still an ample market for the all-new Camaro, despite the fact that the U.S. consumer's preference has changed dramatically to favor fuel-efficient cars and crossovers and smaller engines since the automaker revealed the concept version in 2006 to compete in the muscle car segment.
"A vehicle like this is a very emotional purchase," Peper said. "At the same time, there are many rational reasons to purchase this vehicle, including fuel economy."
Production of the vehicle is set to begin Feb. 16 in Oshawa, Ont. GM has not yet released the pricing for the vehicle, but Peper said "it will be the best value in the sports-car segment."
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Most RecentMost Recommended Comments (6)
at 17:38 on July 22nd, 2008
1969 Camaro
zhent has contributed a photo to this story.
at 18:28 on July 22nd, 2008
2010 Camaro reveal in Royal Oak, MI covered by CamaroZ28.COM.
ChrisFrez has contributed a photo to this story.
at 19:25 on July 22nd, 2008
you do realize that this is a dodge charger police car?
at 20:12 on July 22nd, 2008
I had no idea GM had this "great idea" about bringing back a muscle car. Seems like their resources should be expended elsewhere considering the present fuel situation!
tbower has contributed a photo to this story.
at 20:25 on July 22nd, 2008
Rob Peters, great emotions yes Camaro, wrong gas guzzler at the wrong time.
at 22:10 on July 22nd, 2008
You guys are funny. There is room for the Camaro as much as anything else we chose to use to get around. Nothing wrong with being different. Certainly nothing wrong if you can afford it. It beats being in the same cookie cutter econbox everyone else has. Being different is a good thing.