Actually, all sports for TCU are moving to the Big East starting in 2012. And it's going to be very weird. I'm used to saying TCU doesn't play anybody because there in the Mountain West, but thats gonna change.
TCU Football - 97th Rose Bowl : Wisconsin Badgers will take TCU Horned Frogs on a bowl game on January 1, 2011 at 5:00 PM ET. The Wisconsin Badgers Vs TCU Horned Frogs Live Streaming College Football Bowl game will be aired on ESPN and here is the TV Link. Are You Ready For Some Football? Watching football on the net has never been easier.
It for potential TV revenue/audience and recruiting in the major sports. It hurts the "non-revenue" programs, but this is driven by football and hoops.