Texas Longhorns Energy Powered By Champion Energy Services
Texas Longhorns Sign New Innovative Energy Sponsorship Deal
The University of Texas (UT) is hoping to use its hook 'em horns magic to capture energy consumers across Texas and the Unites States.
In a first for college sports the UT Longhorns have signed a new type of sponsorship deal with an energy company - Champion Energy Services.
Champion Energy Services, will provide 100 percent renewable energy to alumni and fans in deregulated regions of Texas. Each new customer account will generate funds for sustainability initiatives for UT and UT Athletics.
The new service will be officially launched mid-August. While final rates will be announced at that time, costs are expected to be in line with other renewable electricity rates currently in the market. Branded Retail Energy first approached UT with the concept through IMG College, the multimedia and sponsorship sales partner for UT Athletics.
The University of Texas Longhorns has one of the most lucrative and high powered athletic programs in the NCAA. The Longhorns have about 280,000 alumni in Texas alone and another 450,000 across the USA.
This is not a gimmick. This is renewable energy at a competitive price,” Weil said. “But when you combine it with the depth of passion people have for their university, it should be a powerful marketing platform, because you can give something to your school and do something green at the same time.”
UT was attracted by the promise of reducing its carbon footprint. “We don’t have an energy partner, but what really appealed to us was the opportunity to fund renewable energy at our school,” said Chris Plonsky, UT’s senior associate athletic director. IMG College helped negotiate the deal for UT. As a hybrid licensing/sponsorship arrangement, the deal took almost a year to complete.
The Texas Longhorns Energy program will be marketed during Longhorn games, on the raido, tv, internet and