UK: World Custard Pie Throwing Championships won by a Kent Radio Station

According to yourmaidstone.co.uk:-

"more than 2,000 pies were chucked during a closely fought World Custard Pie Throwing Championship in Maidstone, Kent (this weekend).

The event, held at the County Showground in Detling on Sunday, saw 22 teams battle it out for the title of "pie-chucking champion" during 50 messy matches in "perfect pie throwing conditions". The championship was hosted by the Rotary Club to raise money for charities Demelza House, Ellenor Hospice at Home and the Kent and Sussex Air Ambulance Service. Teams from across the country took part in the competition, but one from Kent-based radio station KMFM took the winning title"

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Extra footnotes by Beaulieu:

Best weather conditions are for custard pie slinging is sunny and with little wind.  Other tips, if the person is wearing glasses, the idea is to aim elsewhere. Paper plates and whipped cream are also 'safe alternatives'. Lemon Meringue Pie is another great pie to use.

In the book 'Pie Any Means', Tesco, have in the the past, tested out their pies especially for throwing at people, with safety in mind, on their own employees.  The pies they recommend are the egg custard variety.   In political history, Clare Short, at the time, the British Development Minister, had been pelted by a pie on 5 March 2001 and the Irish Prime Minister Bertie Ahern in April 2002. Most pie slingers have escaped heavy punishment although some were put in prison for six months.