Ukraine v England: Live Match available on the internet only
Andrew Croker, executive chairman of PerformI think people want a choice - the chance to watch football in a different way. This is pioneering, very exciting and I think people will enjoy it.
Even though England have already qualified, the England European World Cup qualifier on Saturday can only be watched live on the internet here: www.ukrainevengland.com (for £9.99 if you subscribe on Thursday or Friday, £11.99 on Saturday), after the pay TV firm Setanta collapsed no other broadcasters would pay to show the game. The Ukrainian FA and Kentaro it's agency have appointed Perform to stream the match via the internet but only in certain parts of the world, and only to a maximum of one million subscribers.
Andrew Croker, executive chairman of Perform said "I think people want a choice - the chance to watch football in a different way. This is pioneering, very exciting and I think people will enjoy it." Unfortunately that choice for this game is limited to 1,000,000 people only watching it on the internet in resticted countries.
England's World Cup qualifier in Ukraine on Saturday will be shown exclusively live to subscribers on the internet who will pay at least £4.99.
All previously broadcast England matches have been available on TV.
Kentaro - an international agency appointed by the Ukrainian Football Federation - originally sold the UK rights for the game to Setanta.
But after the pay-TV firm collapsed, digital sport specialist Perform was appointed to stream the match online.
The match will be shown on the website www.ukrainevengland.com and viewers will be able to subscribe to it using PayPal, the electronic payment service.
Places you can't watch the match legally:
Serbia & Balkan