'Who Dat' Deal Reached, NFL Says T-Shirt Makers Can Use Slogan
'Who Dat' the popular slogan used by New Orleans Saints fans, can be used by t-shirt makers, a total 180 from last week when the NFL claimed 'Who Dat' was trademarked.
Louisiana's attorney general said Monday that local T-shirt makers don't need the NFL's permission to sell 'Who Dat' t-shirts, as long as the shirts don't mention either the NFL or the New Orleans Saints.
"People can use Who Dat all they want if it doesn't include NFL and Saints trademarks," said NFL spokesman Brian McCarthy, in an e-mail. "We explained that we would contact merchants only if a Who Dat item also contained NFL or Saints trademarks or if it is falsely claimed that an unauthorized item is affiliated with the Saints or NFL."
'Who Dat', a shortened version of the chant "Who dat say dey gonna beat dem Saints", has been a mainstay since the 1980s, and New Orleans residents were outraged when the NFL made claims that it was their property.
Shirt retailers in New Orleans printing 'Who Dat' t-shirts were warned by the NFL to quit producing the t-shirts if they contained any NFL or New Orleans Saints references, but the t-shirts are quickly selling out.
The New Orleans Saints will play their first Super Bowl game this Sunday against the Indianapolis Colts. Expect to see plenty of black and gold 'Who Dat' t-shirts in attendance.