Who Will Dump Tiger Woods? List of Endorsements, Lost and Kept

by Yuliya Talmazan | December 10, 2009 at 10:50 am
63454 views | 15 Recommendations | 31 comments

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As the notoriety of Tiger Woods family saga intensifies, some brands that Woods endorsed in the past are starting to reconsider their endorsement deals with the golf star. This has many people wondering - who will dump Tiger Woods next? Initially, Tiger Woods's sponsors have stated they would stand by him. Back in the end of November, days after Woods's car accident, marketing experts insisted Woods would not loose out on his multi-million contracts with his endorsers. But, is the situation about to change?

So far, only Gatorade (PepsiCo) has dropped Woods's endorsement deal entirely, saying that the end of partnership has nothing to do with the recent sex scandal and was planned well before. The deal with Gatorade was worth $1 million.

Today, Tag Heuer, a Swiss luxury watchmaker, has announced it will pull Tiger Woods ads from its stores in Australia. The sponsorship of Woods by Heuer is still intact, according to the company. Woods's deal with Heuer is reported to be worth $5 million. Heuer has collaborated with Woods in the past to create the world's first professional golf watch. Heuer also insists the timing of the drop of Wood's ads has nothing to do with the scandal around Woods's family, and is just part of its annual ad campaign change. Tag Heuer representatives say "golf focus" is no longer pertinent now that the major golf tournaments have ended for the year.

There are also reports that ads featuring Woods are simply vanishing off air in the United States. Commercials featuring Woods have not appeared in prime time since just a couple of days after his car accident on November 27. Is this an indication that endorsers are starting to have double thoughts now that they are losing money from not being able to show ads featuring Tiger Woods?

Woods earns over $100 million dollars a year from his endorsement deals. It is estimated nearly 90% of his income comes from endorsements. But, what brand will be the next to dump Woods, reducing Woods's value as the highest-paid professional athlete? Here are the sponsors that Woods has deals with by dollar value:

--Nike: a $30-million deal
--Accenture: a $20-million deal
--Gillette: a $15-million deal
--Electronic Arts : an $8-million deal

Judging by the sheer numbers, it seems the companies that have less investment in Woods are more likely to dump him. Nike has the most money invested in Woods, so dumping Woods would be the hardest for them. So far, Gatorade, the only company that ended the endorsement deal officially, had the smallest contract with Woods -- $1 million. Tag Heuer that has pulled the ads with Woods and will likely end the endorsement deal all together is only risking five times as much as Gatorade. By this logic, the $8-million deal with Electronic Arts and the $15-million deal with Gillette might be the next ones to go. Although, the overall marketing budget and brand reputation of each company are also an important factor - such, it might be easier for Nike to dump Woods now than deal with the lost value from the associations people are likely to make between their brand and Woods. For one, General Motors must sure be happy that it ended contract with Woods in November of 2008.  But, there are allegations that although endorsements are usually a sealed deal, advertisers can actually leverage the scandal to press Woods to return money or hire him for less later on.

But, perhaps any sort of reaction from Woods would alleviate the concerns of his endorsers and save him millions in deals - yet Woods is keeping his mouth shut for now.

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10
mike hunt

Leave the poor guy alone! He just got a lil side action......  Jesus

6
disgusted

He should lose all his sponsors. He is a poor excuse for a man. If Elin takes his sorry as_ back, it will only be a matter of time until he gets bored on his "island" and no golf but he knows his hos will be waiting. Divorce is hard but sometimes is necessary. Tiger, you had it all....

4
Paul Mitchell

Do you know these people?Why are you giving advice for someone to divorce?Are you bitter about something?Is that what you did to you husband, divorced him?Was he sniffin around some old polecat?or did he decide he preferred a cat with a poll?You sound angry

4
Mhofu

I am surprised every time a man makes a mistake we call out for his head. How many times have we made grave mistakes and were we executed. We are all celebreties in our own social groups and influence a lot of people in our every day lifes. Your children , workmates, schoolmates etc expect us to be be perfect, BUT ARE WE!!! I understand why you hurting because of the number of people who look up to Tiger but he is just like you in your world. I hope we learn to accept humans as people not as super beings.

1
Jay-be

last I checked "my world" did not include a $100 mil dollar income, owning multi-million dollar homes, or people kissing me feet when I enter a room. String him up by his nards !

3
Paul Mitchell

I think the man is an idiot for what he did!.I also believe it is he business and not the worlds and the more he said he did not want to talk about it the more peoples blood pressure started to boil and they dug as deep and fast as they could to find every little dirty fact they could!The only ones they have managed to hurt the most with their bleeding claws and drooling bloody gums is Tigers family, I'm not saying it should have been kept from his wife but common . . . .P.S. any company that drops Tiger before having a prophet issue like Gillette can kiss my money bye bye too, I will never knowingly buy a Gillette product again.

7
joe blowshireton

he just wanted some puss.  fuck haters

2
ColoradoChef

Think before you act is the lesson here. Is losing 100's of million of dollars in endorsements, the respect of the world and  possibly a beautiful wife and children worth an affair or three? I am sure the money isn't a problem for Tiger, he has enough to live comfortably for a hundred lives. The big loss for him is the scrutiny he faces on the World Stage. Should have kept it in your pants fella!

6
Paul Mitchell

Exactly !! Think before you act is the lesson here. TRUE The possibly of losing a beautiful wife and family. TRUEThe scrutiny he faces on the World Stage. WRONG!  IT'S NOBODIES BUSINESS WHAT HE DOES!!!!!!!It may be a crappy thing what he is doing but it not your business buddy so drop it!it's not my business your sister sux dick and swishes sperm it in her teeth either is it??IT'S NOT OUR BUSINESS SO DROP IT.

1
hubie

dont drink so much when you are online

1
Jay-be

it is our business. I bought tickets (eg. bought...business..get it ?) to one of his tournaments. String him by his gonads !

1
R-man

Every one makes mistakes.........He has apologized, what more can he do?besides Bill Clinton had an affair with another woman and he remained the president. I am not condoning what he did, what he did was wrong, however if he is sincere  abut his apolgies.....who are we to judge. It seems like the media does all that they can to give a person a bad image when they can, and we (the public) buy right into it...everyone needs to worry about their own lives and let Tiger handle his...Im sure we all have some flaw we need to work on.

2
Heckilla

With over 1 billion in my account, at the age of 33,  I would tell everyone to kiss my as*!!! Honestly i could care less what he does, its not like he makes a difference in any of our lives, or does he.

1
Blah Blah Blah!

with over 1 billion..blah blah blah poof!! what were you talking about? I forgot what you were saying. 

2
Alana Alana

Woods exposed his wife to disease, he willingly and knowingly betrayed his family! He had multiple partners over years! If Woods wanted to continue to play the field then he SHOULDN'T HAVE GOTTEN MARRIED!Every endorsement of Woods should be pulled. Woods is a rabid slut who has no honor, no integrity and no shame!I say he is a COWARD!Apparently  it is perfectly alright with you Mike Hunt and Joe Blowshireton that your committed partner get some on the side, right? Remember to teach your cheating, lying and back stabbing moral code to your children.

1
Lets get real here

Anybody who gets paid to endorse a product is making his/her life public..so you who think it is not publics business are mistaken....the nature of an endorsement is public and only public.  Companies make money on those endorsements because so many of we the public think too much of what a celebrity sports figure thinks or does ...and endorses and that is how this thing works. In a perfect world sports figures would play thier sports for the love of the game and people who make real contributions to the public would make all that big money....but our values suck and we pay millions and millions to people playing sports.  Tiger can be left alone when he decides to relinquish his endorsements and every father and mother have the right to hold him to the flame as a terrible example of how to treat a wife and children.

1
carolina

He is a pice of his own shit!!!

1
Tyrone Chang

Who are all these people to judge a man that for a very long time appeared as a saint, with a golden image. So what if he done things with his personal life that we should have never gotton down wind of. Anyone of us has a few hidden things that never become published because no one would care. It'll be many years before anyone ever changes the face of golf as Tiger has. He is the best to ever play the game and has gotten more people interested in their sport then any athlete has ever done to any sport with bigger impacts then Michael Jordan and even Joe Montana. It is terrible what the media has done to him, so what if he acts human. Tiger has had to lead a very unusual life since a very young age always being in the spot light, and that alone makes it very difficult to lead a normal life and even a normal sex life.So who are these people to say anything negative who hasn't been in the spot light and walked in Tigers shoes. I would personally like to see Tiger go on with his life without missing a beat, and when you have his money things like golf become an option rather then a need. Leave him alone before we lose about the greatest athlete of all time

1
Shelia Mallett

Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} It’s funny how Tiger has been investigated for his indiscretion.  When he first surfaced he was ostracized for being black, he was not welcomed by many golf players or non players because he was black.  Maybe his denials of being black and coming up with his own bogus nationality help him cope and help the public accept him.   I think the World of golf should thank him for making the game as lucrative as it is.  I say let the person without any sins cast the first stone, people are so eager to destroy another person, I do not condone what he did but that’s between his wife and him.  The percentage of people cheating now days is extremely high even among the average person.   Why is everyone trying to make him answer to them as if he owes them an explanation he only owes his family one that’s all that matter.  He’s getting coverage as if he had molested a child or raped someone it’s ridiculous, I don’t think rapist or molesters get that much coverage funny huh!     Well Tiger if you didn’t think you were black now you know you are.  Only a black man is broken all the way down and striped to the bone for their indiscretion, a white man who has done similar things receives some backlashes, but he’s not stripped to the core.   I believe if she was a black women the media would not have provided this type of coverage, and the public would have been more forgiving.   So I say to the public leave him alone he owes us nothing,  he owes his family that ‘s who truly matters.

1
11201120

Chris Rock said it the best,  "A man is as faithful as his options"  and he had many.  

1
Iowa Boy

whoever thinks tiger is this complete a**, i think you should step back and look at the things youve done in your life. The guy made a mistake, now hes going to pay for it. For someone to say they were a fan and now there not is just being cowardly. A true fan sticks by there players through thick and thin

1
Jay Em

give the guy a breakk so he had an affair? big WHOOP his wife obviously wasnt pleasing him so he hadda do what he hadda do...and i feel bad because alot of the companies are cutting him off like with out those companies hes nothing...because golf? it might pay good but hes still a good guy.

1
Jay-be

...mistake's', and he's not a "guy", he's Tiger Woods. Kick him in the balls.

1
Cakes

How many times are you gonna make a comment about Tiger's balls? Lol. Everyone should just leave him be. He made a mistake, but who hasn't? It's his life to live how he wants. How he and his family handle the issue is their prerogative. I like Tiger because he is a good golfer. I don't know him personally and probably never will, so his personal business does not affect the entertainment value I get from watching him golf. Media and tabloids just fuel the fire because many people obviously have no excitement in their lives and get off on ridiculing and criticizing celebrities for making a mistake. What has the world come to?

1
Rainmaker

I hope I can be there when your partner cheats on you and replies, "well you werent pleasing me so I got lots of ass else where, oh and btw you have an STD now"

4
Johnny Bald

I think anyone with morals can say that what Tiger Woods did was wrong. The fact that he is the star athlete and the big money maker is where the public put him; It was our (the public's) decision as consumers and viewers etc. that made Tiger the public figure that he is; We didn't make make him super human or anyone who is without faults or indiscretions.  We made him a rich man; because we as sports enthusiasts enjoy the game he brings;  I enjoyed John Daly; I enjoyed Michael Vick; I enjoyed Arenas; They made the decisions on their own so if they lose any thing from their actions then so be it; But to carry on and pass judgement well then you need throw a stone at yourself first; People need to wake up and own up to their own problems and believe the fact that he will own up to his. The old cliche' "only God can judge me" comes to mind. I think the fact that we carry on with bashing back and forth on issues like these tell's us how shallow we really are;  

1
LucB

I'd like to ask him one question.  Considering the millions he has lost with Accenture and Gillette and to a lesser extent, Gatorade.  At the end of the day, was it worth it?

1
wil-E (philippines)

He have everything, money & power thats the reason why people ruined their life because of it, they didn't know how to use it or may be they have,so that they can do whatever they want.

1
Rainmaker

He doesn't have happiness. You don't cheat when your happy, I bet hes the loneliest guy in the world right now, I wouldn't want to be him.

3
bertha

As a women, what I have to say is this!  If you haven't done no wrong your self in some kind of way? "Than, Throw The First Stone"! Tiger Woods and his family are know dealing with this private matter as a couple is suppose to! I hope his sponsor stay with him, plus, i wish the best to their marriage. To me he made a mends with his sincere apology to everyone including everyone who reads this comment weather or not it matters any more or not. His sponsors, fans, people, kids, and even friends should be the same way they were before this all happened if they were true too him, them-selfs, as to they claim and act as they were?  Tiger Woods will always be the best who ever played the game of golf that for sure! Maybe he is a not  so good husband oh well, 'God said"," "All man aren't  perfect! So he repented for his sins - have you.SO MOVE THE HELL ON   "PLEASE"! THE MAN IS HUMAN

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stejeb
First Flagged at 11:13 AM, Dec 10, 2009 by stejeb

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