Women tennis players are all "sexpots and bitches..." U.S. tour director launches amazing sexist rant at Kournikova and Co

In this day and age where sponsorship contracts are more lucrative than prize money it's not surprising that there has been some fall-out - sex sells, as they say, and the fact that tennis as a whole would consider leveraging that strategy shouldn't be a surprise to anyone. It comes down to who is controlling the image of the sport, and to what degree. At Wimbledon for example the aesthetics of the event are more highly controlled than elsewhere on the ATP or WTA tours, yet advertisers and sponsors still control the presentation of the athletes to a great degree. The problem is a larger cultural issue around sport about whether anyone should be controlling the appearance of the game.  All sports have their issues, football and basketball especially. Still those comments are pretty outrageous from a senior official who seems to be new to the politics of big money sport - unless of course he's going for the other side of selling (controversy, as opposed to sex - or more inflammatory yet, controversy about sex). In which case Jason Gimelstob may just have eclipsed the sum total of the fame he found as a tennis player.