Starbucks & I-Tunes a Mega Marriage

by kerren | September 5, 2007 at 12:46 pm
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 Starbucks is taking another step into the world of music.

 

 

The service will allow customers with iPods that have wireless Internet access, such as the new iPod Touch or iPhone, to browse, search and preview for free, as well as buy, millions of songs on Apple's iTunes Wi-Fi Music Store. Customers with PCs or Macs will be able to use the service too. Users won't have to pay a wireless connection fee to shop in the iTunes store like they currently do when they access iTunes from a Starbucks. (Read more on Apple's new iPods.)
 
One aspect of the service will answer a question that customers often ask Starbucks's baristas: the name of the song playing inside the store. Now, when a customer walks into a Starbucks that has this new iTunes service, the customer's music device or computer will tell them the name of the song that's currently playing and allow them to buy the song in what Starbucks describes as a "seamless" transaction.

Starbucks is going to introduce this service beginning in October in New York and Seattle and then throughout the major cities of the U.S.

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