Air New Zealand Employees Strip off clothes in New Ad Campaign

by JeffHuang | May 15, 2009 at 09:31 am

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Air New Zealand employees strip off their clothes in a new advertisement where they hope to promote the airline's fares as "have nothing to hide" with no extra fees for drinks or checking in.
90 Air New Zealand staff members are featured in the ad campaign with eight naked and only covered in body paint. During the advertisement, the song "Under my skin" by Gin Wigmore plays in the background while passengers are smiling and shocked at the "exposed" staff.
Rob Fyfe, Chief Executive took part in the ad and as a result, was crowned New Zealand's sexiest businessman.

“I do love a man in uniform,” one female passenger says to her companion as two body-painted crew members walk past.

Parts of the body-painted crew are blocked by the beverage cart and luggage, but the shocked and surprised look on the passengers' faces says it all.

"I feel naked,” one staff member said of appearing body-painted in the ad.