Truemors
The race to 100,000,000 views is on, and it seems like the cheaters are the ones who may win.
Using a combination of creative viral marketing through "fake cheating" and actually cheating, one group of Avril Lavigne fans have pushed her "Girlfriend" video beyond the long-time leader on the board, "Evolution of Dance". With a campaign that used a method of cheating the system, AvrilBandAids have been able to draw the attention of several major blogs and media sources to generate enough buzz to push her music video beyond the competition.
What do John Edwards, the Chinese Olympic Gymnastics Team, and certain fans of Avril Lavigne have in common?
They all may be involved in cheating.
The difference is, the Avril Lavigne fans haven’t technically cheated. They used “cheating” to promote a viral marketing campaign. So far, it’s worked. They’re now #1.
YouTube has removed other videos in the past for cheating, including one that had already broken 100 million views, but they Avril Fans are balancing on the lines of YouTube's Terms of Service to keep the video rising. Against TOS? Arguable. Unethical? Likely.
A successful viral marketing campaign? Absolutely.
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