Christian group boycotts 'Slutbucks' né Starbucks

by cynthia yoo | May 8, 2008 at 05:03 pm
811 views | 0 Recommendations | 6 comments

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Jen Phillips blogged about the recent Christian campaigns against Starbucks in MotherJones.
Lately, I've seen some changes at the two Starbucks that live less than a block away from the Mother Jones office. Last month, they both started pushing a new blend called "Pike Place Roast" as their regular drip coffee, as part of a campaign to compete with brisk coffee sales at Dunkin' Donuts and McDonald's. As part of the campaign, Starbucks re-introduced its 1971 brown-and-white logo featuring a two-tailed mermaid. Okay, technically it's a siren, but regardless, the image of a female figure brazenly spreading its tails has made a few Christians vow to boycott the company.

"The Starbucks logo has a naked woman on it with her legs spread like a prostitute," explains alarmist Mark Dice, of a Christian group called The Resistance. "Need I say more? It's extremely poor taste, and the company might as well call themselves Slutbucks."

While I'm curious what the value of a Slutbuck is relative to a Schrutebuck, I'm worried that Dice doesn't seem to understand the Starbucks siren is half-fish. She doesn't have legs to spread, much less a vagina to go between them. The fact that Dice doesn't get the difference between a fin and a foot may be an example of what abstinence-only funding does to education, but it's certainly not the first time spunky Christians have boycotted the multinational company.

This hasn't been the first time Starbucks irked Christians.

Just last summer, a group of Christian ladies boycotted Frappuccinos because there was a homosexual-agenda-pushing Armistead Maupin quote on some of the cups. Others have boycotted the company because of anti-God quotes.
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Invincible_Summer

It's a mermaid... a siren... I think some people need to get their minds out of the gutter! :)

Invincible_Summer has contributed a photo to this story.

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cynthia yoo

I hear you!

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thescribetony

Maybe the drive-through won't be filled with SUVs sporting fish magnets now. 

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jth

The logo has actually gotten cleaner over time. Please take a look at this deadprogrammer.com article for more history and analysis of the evolution of Starbucks' logo.

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grngrrl

I personally think a 'slutbuck' is *way* more valuable than a Shrutebuck!!

grngrrl has contributed a photo to this story.

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anonymous rose

2007 Mermaid Parade - one of the last parades before the developers take over Coney Island and make it all shiny, overpriced and classy.

anonymous rose has contributed a photo to this story.

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