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Christian group boycotts 'Slutbucks' né Starbucks
Lately, I've seen some changes at the two Starbucks that live less than a block away from the Mother Jones office. Last month, they both started pushing a new blend called "Pike Place Roast" as their regular drip coffee, as part of a campaign to compete with brisk coffee sales at Dunkin' Donuts and McDonald's. As part of the campaign, Starbucks re-introduced its 1971 brown-and-white logo featuring a two-tailed mermaid. Okay, technically it's a siren, but regardless, the image of a female figure brazenly spreading its tails has made a few Christians vow to boycott the company."The Starbucks logo has a naked woman on it with her legs spread like a prostitute," explains alarmist Mark Dice, of a Christian group called The Resistance. "Need I say more? It's extremely poor taste, and the company might as well call themselves Slutbucks."
While I'm curious what the value of a Slutbuck is relative to a Schrutebuck, I'm worried that Dice doesn't seem to understand the Starbucks siren is half-fish. She doesn't have legs to spread, much less a vagina to go between them. The fact that Dice doesn't get the difference between a fin and a foot may be an example of what abstinence-only funding does to education, but it's certainly not the first time spunky Christians have boycotted the multinational company.
This hasn't been the first time Starbucks irked Christians.
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Most RecentMost Recommended Comments (6)
at 20:51 on May 8th, 2008
It's a mermaid... a siren... I think some people need to get their minds out of the gutter! :)
Invincible_Summer has contributed a photo to this story.
at 20:58 on May 8th, 2008
I hear you!
at 14:52 on May 9th, 2008
Maybe the drive-through won't be filled with SUVs sporting fish magnets now.
at 15:04 on May 10th, 2008
The logo has actually gotten cleaner over time. Please take a look at this deadprogrammer.com article for more history and analysis of the evolution of Starbucks' logo.
at 09:10 on May 12th, 2008
I personally think a 'slutbuck' is *way* more valuable than a Shrutebuck!!
grngrrl has contributed a photo to this story.
at 13:10 on May 14th, 2008
2007 Mermaid Parade - one of the last parades before the developers take over Coney Island and make it all shiny, overpriced and classy.
anonymous rose has contributed a photo to this story.