Coke vs Pepsi at Thai boxer's home
Talk about decking it out head to head.
Coke and Pepsi are competing for promotion opportunities outside the home of Worapoj Phetkum, the Thai Olympic boxing hopeful. Both companies have been allowed to stay if they behave themselves and do not cause any problems.
PepsiCo's local distributor made the first move, erecting promotional tents at the police sergeant's home in the southern province of Surat Thani, where hundreds of people are expected to gather for his bout against Italy's Vittorio Parrinello.
Coca-Cola's Thai agents quickly countered, offering the boxer's father, Thaweep, a deal -- on condition the Pepsi tents were removed.
Well, this is just stupid.
You might be thinking that it's worth it, since Worapoj, having won a silver medal in Athens, is one of Thailand's strongest Olympic medal hopes for Beijing 2008.
However, battling it out like that in front of an athlete's home? Well, that's just bad company image, but I guess that it'll give them tons of press coverage. I guess.
In the end, this might be a successful campaign after all. Negative media attention is better than no attention.
Another thing I'm wondering is why Coca-cola and Pepsi seems to be amongst the first demanded imports to enter a country that has opened up for trade. That's just messed up.
Why would anyone need corrosive carbonic acid down their throats before anything else?