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One area of the economy that has escaped recession is pet care. Despite the credit crunch, it's booming. According to the New York Times, American consumers spent $49bn (£25bn) on pet products and services last year, up $11.5bn from 2003, with health care and cosmetic surgery the fastest growing. A pet may now be subjected to ear cropping, liposuction, Botox, eyebrow correction, a skin graft or a face peel. Analysts suggest that baby boomers whose children have fled the nest are now piling their devotion - and dollars - on their pets.
Pampering may not be the root to animal happiness, and many pets are failing to cope with the demands of their new lifestyle. Evidence on both sides of the Atlantic suggests that pets are experiencing increasing emotional and behavioural problems, including obsessive compulsive disorder, schizophrenia and depression.
Most RecentMost Recommended Comments (2)
at 10:58 on July 15th, 2008
This is really odd - the face peel sounds horrible.
at 17:10 on July 15th, 2008
HaHa! Now they are bringing the concept of vanity to our pets. Jay-el, this news is really too surreal to be absorbed by me.