End of History: Roadkill Beer Sells Out Within Hours

by Jordan Yerman | July 23, 2010 at 07:37 am

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End of History: World's Strongest Beer Packaged with Roadkill

Scottish beermakers BrewDog waded into controversy not by brewing the world's strongest beer (110 proof, or 55% alcohol by volume), but by placing the bottles inside the bodies of dead squirrels, stoats, and rabbits.

The animals were roadkill, reconstructed to appear standing, with the necks of the beer bottles protruding from their mouths. End of History is not only the world's strongest beer, but also the most expensive. Despite selling for the equivalent of $770 per bottle, End of History sold out of its 12-bottle run within hours.

The name of the blond Belgian ale is taken from the title of a book by philosopher Francis Fukuyama, "The End of History and the Last Man" which the company said had been chosen to imply "this is to beer what democracy is to history."

Advocates for Animals denounced the product as "perverse".

For those interested in the actual beer, it's a blond Belgian ale with touches of nettles and juniper berries -- and in order to achieve the brain-blasting alcohol content, it had to be created using extreme freezing techniques.