Fast food chains promote 4th meal -- "Linner"

Apparently, fast food companies are frustrated that people only eat three meals a day, and so are contracting with ad agencies to push the idea of "linner," which is the meal they've made up between lunch and dinner. Obviously, the fast food companies can push whatever moronic ideas they want, but it's pretty clear that regulations should quietly be put into place to jail and reeducate anyone who ever refers to "linner" non-ironically/derisively. Also, "linner" is a really stupid word. They should take a page from my friend Beth and run a campaign against "hanger," which is when you get all irritable at your significant other because you're hungry and they're not ready for dinner yet. Men are from mars and women need some french fries at 4:30pm.

I subscribe to Advertising Age because its writers are right on top of food trends, the latest of which appears to be encouraging people to eat more often. Fast food chains, it seems, are pushing “Linner,” the eating occasion between lunch and dinner. Take a look at what the suggestions are and take a guess at the calories. This must derive from Taco Bell’s Fourth Meal idea of a year or so ago.