Girls' Night Logged On

You match the Nicole Kidman card with the Nicole Kidman card, the Julia Roberts card with the Julia Roberts card, the J.Lo card with the J.Lo card. Simple enough. The game is called Ditto, and it's on the Web site of Ladies' Home Journal, and Karen Heal is, at this very moment, too preoccupied playing the game to talk about it.

"This is fun," Karen says minutes later on the phone. She passes along the tip -- LHJ.com has games now! -- to her three sisters, all working moms hooked on online games. She's genuinely excited about this. "You can read the makeup tips on that site and play Ditto at the same time. That works, huh?"