Soft on the Butt: 3-Ply Toilet Paper Debuting Monday
Does 2-ply toilet paper not quite feel like the soft cushiony cleaning agent you crave in the loo? Well then, you and your bum are in luck because a team of toilet-paper researchers (yes, that’s a real career) in northeastern Wisconsin have developed a line of 3-ply T.P. for Quilted Northern. Ahh, like cashmere booty wipes. Hmm, now that’s an idea!
The new product will be launched Monday. The company touts the toilet tissue as ‘‘ultra-soft’’ and says it plans to market the product to women 45 and older who view their bathroom as a ‘‘sanctuary for quality time.’’
Industry analyst Bill Schmitz is skeptical. He says extra layers make toilet paper stronger, not softer, although he says Georgia Pacific may have added extra fibers for softness.