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Spanish nuns recruit novices through YouTube
The San Jose convent in Ecija, Spain, was desperate for new nuns. In three years, not a single novice has joined the convent. With old nuns passing away, the convent was on the verge of being shut down, until nuns were advised to make a video marketing life in the convent. The video was uploaded to YouTube and received nearly 30,000 views. Shortly after posting the video, nuns have recruited their first novice, and inquiry calls are still coming in.
The video of the convent life can be seen here.
For the 11 remaining "Barefoot Carmelite" nuns at the San Jose convent in Ecija, near the southern Spanish city of Seville, the future looked grim.
No young novices had joined the convent for three years and, as is happening in convents all over Spain, their numbers were dwindling so fast as the elder ones died that it looked as though it may have to close after almost 400 years.
Now the nuns have found salvation by breaking out of their cloistered world with the help of internet video site YouTube.
The convent's mother superior, Mother Isabel, was persuaded by friends that the best way to recruit new nuns would be to put up a video on YouTube to show how life was lived inside Ecija's 14th-century Mudéjar palace-turned-convent.
Thousands of YouTube visits later, not only has the phone been ringing almost continuously, but the first new novice has walked through the doors after seeing the video online.
"These days there are very few people who know what it is like to be a cloistered nun," explained Mother Isabel. "If the rest of the world is on the internet, then why shouldn't we be there, too?"
The video shows footage of the nuns praying, sewing and baking cakes, while a series of uplifting messages tell viewers about the joys of a cloistered existence.
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Most RecentMost Recommended Comments (10)
at 14:42 on January 26th, 2009
Ok this is just super weird.
at 14:45 on January 26th, 2009
Super weird x3
:)
at 14:48 on January 26th, 2009
Agreed, 1 super weird just doesn't do this story justice ;)
at 14:50 on January 26th, 2009
Ahh ...
Nothing to worry about - this always happens at the end of the world !
at 15:16 on January 26th, 2009
Nuns touring Rome 2007
gazmelb61 has contributed a photo to this story.
at 17:51 on January 26th, 2009
I always figured that if you visited a convent, you would hear a lot of Gregorian chanting. If the video is any indication, you'll end up hearing a lot of Kenny G.
at 05:00 on January 27th, 2009
danield_obrien has contributed a photo to this story.
at 05:02 on January 27th, 2009
Taken in Rome during the Canonisation of the Spanish Martyrs in October/November 2007
danield_obrien has contributed a photo to this story.
at 10:30 on January 27th, 2009
Spanish people... always a step up!
AMSimo has contributed a photo to this story.
at 13:07 on January 27th, 2009
Doesn't surprise me at all. New media is the new resume or the new placard or flyer for whatever is being sold, or gathered. People trust the moving image.