Who the Hell is Matt, 20 million views later

by Rob Peters | July 8, 2008 at 01:51 pm
676 views | 64 Recommendations | 9 comments

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If you haven't seen it yet, I highly recommend the "Where the Hell is Matt" video that's been all the rage on YouTube lately. The video shows a man, Matt, doing the same awkward dance with locals in 42 countries around the world. The Tyee ran a piece today that gets at the man behind the myth.

I have to admit I was a little disappointed when I learned Matt was sponsored by a gum company, but at least the logo is inobtrusively placed near the end.

Some heady types have suggested the video represents a kind of neo-colonialism, but I think they're thinking about it too much. I thought the point was more about how everyone around the world has a goofball side--the universality of merriment, if you will.

Full disclosure: I've been known not to think about things enough

Matt, an average-looking, young American, has been viewed online an un-average 20 million times on YouTube alone. (His most recent vid was the most viewed video worldwide last month)

In Where the Hell is Matt?, he poses in unlikely spots around the globe -- Jordan, Peru and Rwanda, to name a few. In every shot, he's dancing, always dancing, and doing it badly. And people love it.

So who the hell is this Matt guy anyway? In his own words, Matt Harding is a 31-year-old deadbeat from Connecticut who used to think that all he ever wanted to do in life was make and play videogames. In February 2003, he quit his job and used the money he'd saved to wander around Asia until it ran out.

A few months into his trip, while standing around taking pictures in Hanoi, a travel buddy gave Matt an idea: "Hey, why don't you stand over there and do that dance. I'll record it."

It's a simple dance, a bad dance, with nothing fancy about it. But the trip's resulting video dance-montage caught on.

Matt landed a sponsorship deal with a gum company, and has since gone on two major dance tours around the globe. Then, in 2006, Matt took a six-month trip through 39 countries on all seven continents. That's the video that has been watched 15 million times.

Matt has become a cult hero of sorts, partly because of the Internet mythos that elevates the regular guy to superstar status. Matt plays on this idea on his website. When he was younger, he writes in his bio, he could hang seven spoons on his face at once. He's also left-handed, as if that matters, and his Xbox Live screen name is "BadDancer." (Matt even made a point to dance with the original YouTube star/loser, the Numa Numa guy.
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Jarrett Martineau
Jarrett Martineau
flagged this story as Good Stuff

at 14:00 on July 8th, 2008

Yeah, it's definitely a fun video...and apparently the woman whose song was used in the clip is also doing pretty well on the download front:

Internet video sensation “Where The Hell Is Matt” has propelled an amateur singer into the big leagues. 17 year old Palbasha Siddique’s song “Praan” (Bengali for life) was used for the latest version of the video, which chronicles Matt Harding’s goofy dancing with people in 42 countries. The song reached the top 10 of Amazon’s soundtrack downloads, and is in the top 100 of all mp3 downloads. Harding’s video was entirely self produced with underwriting by Stride gum. The clip has been viewed over 4 million times in the past month. She will not receive any royalties from the track, but has gained priceless media exposure.
Amy Judd
Amy Judd
flagged this story as Good Stuff

at 14:59 on July 8th, 2008

Rob Peters, I love his dancing!

I like him in the 'demilitarized zone in Korea' best!

Rhonda J Mangus
Rhonda J Mangus
flagged this story as Good Stuff

at 15:04 on July 8th, 2008

Rob Peters, I like this story. It's good stuff.

JeffHuang
JeffHuang
flagged this story as Good Stuff

at 15:07 on July 8th, 2008

Rob Peters, I like this story. It's good stuff. Lucky him. Get to travel around the world like that.

infomatique
infomatique
flagged this story as Good Stuff

at 15:11 on July 8th, 2008

Rob Peters, I like this story. It's good stuff.

rpshen
rpshen
flagged this story as Good Stuff

at 20:09 on July 8th, 2008

Rob Peters, I like this story. It's good stuff.


Haha he's so awkward. I especially love the part where he's dancing beside an elephant and almost gets smacked by the elephant. He's very funny.

Pat Garcia
Pat Garcia
flagged this story as Good Stuff

at 21:31 on July 8th, 2008

Rob Peters, I like this story. It's good stuff.

Coach Rob
Coach Rob
flagged this story as Good Stuff

at 07:01 on July 10th, 2008

Rob Peters, I like this story. It's good stuff.

0
Erik Larson

that was a total LOL riot, just found it somewhere else and checked to see if it was here; thanks for posting, Rob.

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Jarrett Martineau
First Flagged at 2:00 PM, Jul 8, 2008 by Jarrett Martineau
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