Auto-Culture & Decision Making In A Gen Y World | Photo 02

Magda Wierzycka, the CEO of Sygnia Asset Management, writes on Moneyweb’s blog about Generation Y and their characteristics. Generation Y are those born between 1982 and 1995 of Generation X and Baby Boomer parents. /// She describes this generation as growing up amidst ‘unprecedented prosperity’ with access to ‘better, more rounded education’. Furthermore they are: ‘extreme[ly] technology savvy’, ‘very family orientated’, ‘demanding and outspoken employees’ with an ‘overdeveloped sense of entitlement’, they ’struggle to deal with failure or criticism’ and ‘flounder if left unmanaged or unsupervised’. Caption & Image Credit: dirkvisser/Brightest Young Minds