Style

Betsey Johnson May Release Capsule Collection for Target or H&M

by Terri Potratz | December 19, 2008 at 12:20 pm

569 views | 0 Recommendations | 1 comment

After learning that Betsey Johnson was opting out of participating in New York's Mercedes-Benz Fashion Week in February 2009, speculation indicates that she is likely to design a capsule collection for either Target or H&M for Fall 2009.

Alexander McQueen will release a capsule collection with Target this upcoming March as part of their new Designer Collaborations initiative, while Matthew Williamson will unveil a collection with H&M for the spring 2009 season.

Betsey Johnson CEO Chantal Bacon also let slip this nugget:

Ms. Johnson is planning a limited-edition design collaboration with a retailer that will likely launch in the fall. (She declined to offer specifics on the collaboration.)

Again, one can easily deduce a diffusion line for H&M or Target is probably in Betsey's future. Since luxury is on the way out, we expect to see more and more designers jumping on the diffusion bandwagon to reach a wider customer base.

Neither Target nor H&M have unveiled partnership plans for Fall 2009 designer collections, so it is likely that Betsey Johnson could collaborate with either retailer to offer consumers more affordable pieces in light of the wilted economy.

UPDATE: December 29, 2008

Betsey Johnson has denied these rumours, and insists she will not be designing a capsule collection for Target or H&M.