Children bullied by their schoolmates for wearing 'wrong brand'

Children are so heavily influenced by brands that they bully or shun classmates who do not keep up with fashions and logos, teachers warn.

Pupils who wear 'cheap' logos are labelled 'geeks' and become the brunt of name-calling.

A survey of teachers found that three-quarters think children's awareness of marketing is putting unprecedented pressure on parents, who give in to demands 'far more readily'.